“Facebook has learned what makes a campaign successful.”
With 22,000,000 users on mobile devices in the uk every day the increase in video views is rapidly rising. Facebook has become an important platform for brand campaigns.
Here are a few tips.
1. Be quick to grab attention.
Go for the 3 second audition. what happens in the first 3 sec
2. No need for sound.
mobile users generally consume video on their mobile phones with the sound off.
3. Keep if brief.
The sweet spot 6-10 seconds.
4. Think of stories.
Engage audience with stories.