Frequently Asked Questions

Should you make a video?

Of course! Video helps to build trust, credibility, relationships and is great for educating.

How do I find inspiration for my Project?

Always remember consumers buy WHY you do it not what you do. Inspire your market by showing them your WHY ?

How long should my video be?

The first 10 seconds counts most in business. For your average Web Video somewhere between 1-3 min. is best.

Why use video for advertising?

It’s cost effective, people connect more with video more than any other form of advertising and are 5x more likely to click a blog post which contains video. A strong video presence is an lasting investment.

What Is Live Streaming?

Video streaming means watching video in ‘real time’, instead of downloading a file to your computer and watching it later. We offer this service

What is HD?

HD stands for Hi Definition or HDTV and is the replacement for Standard definition television standard. Typically the screen layout is 16:9 ratio and the  pixels 1920 x 1080

What is Ultra HD (4k)

The video industry is moving beyond 1920×1080 HD resolutions. Consumers and the online video world are now being enticed by 2K & 4K Ultra HD. Just around the corner the average consumer will have access to these ultra high definition screens with 4096 x2160 pixels, giving you four times the resolution

Can you edit your own video?

Of course you can, there are many video editing programs like Movie Maker, Apple iMovie or Adobe Premiere and many more. Things to consider, do I have a powerful enough computer and storage space.

What equipment do we use?

We pride ourselves on professional high quality equipment. We use Panasonic or Sony HD Cameras and use industry standard lighting.

What would I use video for?

The question used to be “Why would I want to?” or “How would I use it?” But with the explosion of online video the questions “Why?” and “How?” no longer come up very often. The benefits and uses are becoming self-evident, like video blogs, live events, testimonials.

What is Green Screen?

Professionally known as Chroma key, this is a special effect or technique used for compositing two video images together, commonly used in tv weather broadcasts where the presenter is overlaid over the weather map. We specialise in this !

What is the cost of video?

Return on investment is big on the mind of most businesses. Time is a great factor to consider, like how many days will the shoot be or how much Pre-production planning is needed. Will special lighting and equipment be required or colour correction & motion graphics applied to the video. All these factors will directly effect the cost, keeping it simple is the best advice to keeping it on budget.

Behind the Scenes