In these changeable times, being adaptable, being creative are key ingredients for any business looking to stay on top of their game. Many small businesses are finding new opportunities to grow online, using Live Streaming. More than ever streaming is being used by people to reach customers, communicate better, improve services, and increase customer growth.
Why any small businesses should consider going live
If you haven’t tried Live Streaming just yet, you may not be fully convinced that adopting this new kind of video marketing is quite worth the effort. Below are some motivating benefits that small businesses can unlock with Live Streaming video:
1. Widen your visibility
Think about your audience. Whether you are an event organiser or a local coffee shop, you’re likely looking for new ways to reach your audience. Video gives you the ability to connect with people, wherever they are. That means you can extend your business beyond your local parameters, and begin to build a wider audience.
2. Build your brand
There’s a reason why influencers love to Live Stream. It’s a powerful way to build your brand. Video adds a layer of intimacy and helps personalise your message, and the more you stream and deliver relevant content to your customers, the more likely it is that you’ll be able to position yourself as an authority in your industry.
3. Audience Connection
Nothing is more important as staying connected. While promoting your brand and increasing your visibility, Live Streaming technology keeps communication between you and your customers alive, whether it’s for a new product launch or news updates. Live Streaming also help you provide content that adds value to your customers.
4. Launch new products
A Live Stream can help you launch new products or release supplemental content to drive sales and engagement. Do you have a new product ready to release? Jump on a Live Stream to build anticipation and drive interaction. Want to provide further value to your viewers? Consider recording your live content to allow your clients to access it anytime. That way, your video content can retain its value longer. There’s a misconception that Live Streaming is going to be expensive, but by being fully prepared and keeping it simple we can say within your budget. To give it a try, get started by using your smart phone and a reliable internet connection. But if you find you have out grown that already or you would like some advice on how to expand please contact us.
Popular ideas for Live Streaming
- Share your brand story
- Award ceremonies
- Live panel discussions
- Product demonstrations
- Show how to do something
- Make a series